The GS1 Cloud will be the largest source of trusted product information in the world, making it possible for businesses to meet the expectations of today’s digital world.
Consumers will be able to get the brand-sourced product data from retailers, e-tailers, marketplaces and apps, leading to increased consumer satisfaction and trust.
Companies across industries- including healthcare- will benefit as the distribution of trusted product data becomes more efficient and seamless.
How the GS1 Cloud works
The GS1 Cloud will combine brand-sourced product data from existing GS1 databases (such as GDSN, GEPIR and local product catalogues maintained by individual GS1 Member Organisations) and will also collect data directly for products not currently maintained in an existing source.
This centralised database is intended to house more than 100 million Global Trade Item Numbers (GTINs), along with six additional core product attributes that will deliver trusted product information that consumers demand. The 7 core product attributes include:
- GTIN
- Brand
- Label description
- Medium resolution image URL
- Target market
- Company name
- Product classification